Thirteen Ways of Looking at a Typeface
This article pointed out that there are tons of fonts out there and there are a number of different reasons why you would choose a specific one. For example, it might be beautiful or versatile. This is why I've used Univers on practically every project. It's so easy to make Univers fit in with anything. I also liked where the author talked about custom fonts. It's always fun to work with something that is special or unique. Even if you don't have an entirely custom font, it's still fun to mess with existing fonts by outlining them by hand or changing certain letters.s
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