Em dash: relative measurement, linked to the size of the type the size of the em equals the size of the points of the font. An em character rarely equals the size of an M however it is used to define paragraphs and indents or spacing.
En dash: the en is equal to one half of the em dash. It is also a relative measurement. used to denote nested clauses but also means 'to' in phrases like 10-12 and 2001-2008.
Hyphen: are in justified text and allow spacing issues to be resolved however it results in many broken words, which to designers is a design don't! The point however at which a word breaks, usually a syllable, can be controlled.
Hyphenation: Look out for too many hyphens in one paragraph. Three or more hyphens in a row is a design don't. Hyphens that create orphans and widows, and hyphens that alter the kerning of typeset paragraphs. Finally those nasty typographic rivers.
Inch/Quote mark: An inch mark " is one that denotes a measurement of something. A quote mark “ ” are those that surround a statement or phrase by are particular person. The inch marks are always straight up and down, while quotation marks are curved.
Foot/Apostrophe mark: An apostrophe is a single closing quotation mark or shows possession. A foot mark denotes the measurement of a foot.
Hanging Punctuation: When punctuation is found at the beginning or end of a line, it hangs out past the rest of the words in the column, so as to not interrupt the word spacing in the line.
CMYK/RGB: cyan, magenta, yellow, black, the four color model of printing and its process. The RGB is an additive color model. Represents red, green, blue light is added together to reproduce a broad array of colors. Purpose is for sensing, representing, and display of color on electronic devices such as televisions and computers and photography.
Paragraph Changes: There are many many ways to indicate paragraph breaks, some include. Text color, size, weight, position, indention, symbols, characters, lines, shapes, spaces, boxes, drop caps and so on. Drop caps are typically only used on the first paragraph and then another form of para break is used thereafter, it would be annoying to have too many drop caps.
Justification/minimum/optimum/maximum: space between the word is adjusted in each line, giving even margins at both left and right. Optimum type size is determined by the nature of the document effected by the need to fit any number of words per page. The minimum number of words before a hyphen and the minimum number of words after a hyphen. Maximum is the maximum number of words before and after hyphenation.
x-height: general font size is judged by how tall the lowercase x is. Some fonts are naturally taller or wider than others. Larger x-height makes the texture darker.
Colour Effects: The idea of heaviness and lightness in text. Can help decide what the reader looks at first.
Type Texture: choice of typeface, type size, leading, word spacing, and line measure affects the texture and color or tonal value of text setting. Changing any of these things alters the tonal value and displays a new characteristic of texture and color to the surface. Color describes tonal density and texture created by type on the page. More specifically describes the degree of variation or contrast in weight between thick and thin strokes.
White Space: Gutters add legibility and function in the design. Weight, size, and alignment also effect the amount of white space in the composition. Division of paragraphs should also be taken into account.
Closeline: A horizontal line that text aligns to that makes text easy to read across the page.
Typographic River: Spaces that are created in the white space of justified text.
Baseline Grid: An grid upon which type sits. Promotes unity in the design.
Optimum Line Length: About 6-8 words per line is ideal. Or 45- 75 characters per line. Average is 60.
There should be fewer characters in magazines and newspapers.
Mult. Column Grid: This grid is all about creating a system for arranging text and images within a certain space. The best grids are flexible to allow for different column widths. The added divisions help to get rid of symmetry within the composition. Flexible in terms of column widths.
White Space: Gutters add legibility and function in the design. Weight, size, and alignment also effect the amount of white space in the composition. Division of paragraphs should also be taken into account.
Closeline: A horizontal line that text aligns to that makes text easy to read across the page.
Typographic River: Spaces that are created in the white space of justified text.
Baseline Grid: An grid upon which type sits. Promotes unity in the design.
Optimum Line Length: About 6-8 words per line is ideal. Or 45- 75 characters per line. Average is 60.
There should be fewer characters in magazines and newspapers.
Mult. Column Grid: This grid is all about creating a system for arranging text and images within a certain space. The best grids are flexible to allow for different column widths. The added divisions help to get rid of symmetry within the composition. Flexible in terms of column widths.
