TYPE 01 Vocab

01 - absolute measurement: Units that have a definite size, such as a point.
02 - relative measurement: Units that depend on viewing quality, such as pixels.
03 - point: 1/72 of an inch
04 - pica: 12 points
05 - em (and em dash): A unit of measurement equal to the point size of the current font.
06 - en (and en dash): The width of a piece of type half the width of an em.
07 - legibility: The quality of type that affects the perceptibility of a word, line, or paragraph.
08 - rag: The irregular or uneven vertical margin of a block of type.
09 - word spacing: Word spacing can range from min=75%, max=150% for short columns and min=90%, max=125% for longer columns.
10 - rivers: Visually unattractive gaps appearing to run down a paragraph of text.
11 - indent: To set in from the margin
12 - leading: The spacing between lines of text.
13 - kerning: The spacing between letters.
14 - tracking: A universal spacing between all characters.
15 - weight: How thick or thin the character is. Most typefaces will come in regular and bold.
16 - scale: The size of the x-height of each character in points.
17 - typographic variation: Allows the designer to build quality styles in the typeface itself.
18 - orphan: A very short line (usually one word), or the end of a hyphenated word, at the end of a paragraph or column.
19 - widow: A single word, part of a word or very short line, except it appears at the beginning of a column or page.